Ah, the personal stuff. Here is where you can often sell your products or business more effectively than your catalog. If you are using this as a personal web site, great! Tell the world about yourself. If you plan on using your web site for business purposes, then take some time to fill this area out carefully, this is your opportunity to take your visitor or customer to a side bar, and sell yourself and your products. You've probably heard, or read about the lack of personal contact that the internet creates, (which isn't always the cases with today's technologies such as ICQ, and LIVEperson, not to mention your telephone number pasted onto each page) If one of your visitors has taken the time to actually come to this page in your web, then they are probably trying to find out more about your business, before they proceed, or make a final decision.

I think of it like this, the average web surfer will make their "should I stay, or should I go" decision within the first 8-30 seconds of being in your web site. If they have decided to stay and look at what you have to offer, great! now you have their attention. So how many times have you actually visited the "about us" section of somebody's web site. Probably not to many. So why should you spend your valuable time setting up this page with care and attention. Think of it as closing the deal. For someone to take the time to find out about you, your business philosophies, and your history, probably means they want to know who they are doing business with, on this "impersonal" internet. Think of it as suggestive selling. Your visitors know what they want, that's why they came to your site in the first place. Now you need to give them a reason to buy from "YOU"

Here is an example of a detailed "about us" page. This is from Photoalley.com. These folks do big business on the internet, but they have taken the time to talk about who they are, and how their business got it's start. Each executive member of Photoalley has their personal email address right there under their names. If my concern about doing business on the internet was security or company stability, this page would help to convince me that the people I'm doing business with have the back ground or experience to keep doing business.

Our Mission

Company Profile

Our People

EXAMPLE BELOW

Executive Team

Bob Johnson - Chief Executive Officer
Bob Johnson started his career at Lever Brothers Company in New York in brand management. During his tenure at Lever, Bob managed several brands including Aim, Dove, Caress, and Sunlight. Bob rose through brand management ranks to Vice President of Marketing for the Personal Products Division.